Recently I have found myself receiving more invitations to speak about how to work with a Scottish travel blogger, coupled with a growing amount of inquiries from businesses and destinations that are interested in working with a travel blogger but don't know where to begin. From my own experience and chats to fellow bloggers it seems that there is a growing interest within Scotland to work with local travel bloggers but a lack of information available about how best to go about any potential partnership to maximise the chances of a successful marketing campaign.
I have been running my Scottish travel blog for almost 3 years now and throughout that time I have gained a huge amount of experience working on a wide range of collaborations with every size of business from global brands to small local startups. I have also worked on blogger campaigns with numerous destination management organisations, event organisers and accommodation providers. This first hand experience has given me a good understanding of what is needed to create a successful digital campaign and just as importantly, what elements can reduce the effectiveness of a campaign.
I decided that the best way to address the numerous queries and lack of information out there was to create a comprehensive guide to working with a Scottish travel blogger, based on my own experience and that of fellow bloggers. I had started out writing it as a blog post but quickly realised that the amount of material that I wanted to include to make it a valuable reference would have made it one of the longest blog posts ever! Instead, I have decided to make it available as a word document that I can e-mail out to anyone that is interested. This guide focuses only on working with travel bloggers based in Scotland rather than international bloggers as there are very different considerations involved and less flexibility.
Having created and worked on highly successful campaigns throughout Scotland which have positively benefited businesses and destinations, it is important to me that I dispel some of the misunderstandings about collaborating with Scottish travel bloggers and show the potential value in working with the right blogger. Working with a skilled professional local travel blogger can help you reach your target audience, provide an authentic and trustworthy voice to deliver your message, raise your online profile, help you stand out from your competitors and most importantly bring you new custom.
My comprehensive guide is split into three sections to cover the things you need to think about before, during and after a campaign to maximise its potential effectiveness and covers the following categories
My guide will be ready shortly and you can request your personal copy now by
e-mailing Susanne at
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