IF YOU WOULD LIKE TO WORK WITH WITH ME TO PROMOTE YOUR BUSINESS, DESTINATION OR BRAND,
YOU'RE IN THE RIGHT PLACE!
YOU'RE IN THE RIGHT PLACE!
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ABOUT ADVENTURES AROUND SCOTLAND
I started my travel blog 'Adventures Around Scotland' back in 2014 with two aims. Firstly, to inspire people to visit Scotland and secondly, to encourage locals to get out and explore the amazing country on their doorstep. Since then it has grown to become one of Scotland's best known travel blogs with a loyal and engaged following. My Scotland travel expertise has led to work on numerous high profile digital marketing campaigns, radio interviews, invitations to speak at events and commissioned articles for a variety of well known publications. My blog has now become my full-time career and my business. I spend my time travelling around the country I love, working with fantastic businesses and creating digital and written content that showcases Scotland to the world. I honestly couldn't be happier as I absolutely love what I do! - Susanne Arbuckle, founder of Adventures Around Scotland |
WHY WORK WITH ME?
Reach your target audience - I can help you to reach an engaged audience that has a genuine and specific interest in finding out about Scottish travel experiences and inspiring ideas for their visit
Trust - As I only write about places and experiences that I have personally tried and can recommend, I have built up a trusting relationship with my audience
High level of social media engagement - I interact with my audience on a personal level and understand what content they enjoy which has led to a high level of engagement on my social media posts
Longevity - Where appropriate, blog posts are written and optimised for search engines. This means they are more likely to rank highly on search results and new audiences will continue to find out about your business or destination for years to come
Experience - I have over 6 years experience creating professional digital content and working with a wide range of clients of all sizes from global brands to small local businesses
If you would like to discuss working together then I'd be delighted to hear from you - get in touch now
Reach your target audience - I can help you to reach an engaged audience that has a genuine and specific interest in finding out about Scottish travel experiences and inspiring ideas for their visit
Trust - As I only write about places and experiences that I have personally tried and can recommend, I have built up a trusting relationship with my audience
High level of social media engagement - I interact with my audience on a personal level and understand what content they enjoy which has led to a high level of engagement on my social media posts
Longevity - Where appropriate, blog posts are written and optimised for search engines. This means they are more likely to rank highly on search results and new audiences will continue to find out about your business or destination for years to come
Experience - I have over 6 years experience creating professional digital content and working with a wide range of clients of all sizes from global brands to small local businesses
If you would like to discuss working together then I'd be delighted to hear from you - get in touch now
HOW WE CAN WORK TOGETHER
Through my blog and social media, I have built up a loyal and engaged following that has a genuine interest in Scottish travel. I only write about first-hand and personal experiences which has allowed me to build and maintain trust with my readers.
Over the years I have worked with businesses, brands and destinations of all sizes to help them reach their target audience or to achieve their marketing goals. Here are some ideas of ways we can work together and if you want to know what others have said about working with me, have a read below. Please note that creating marketing content for clients is my business and I have to prioritise paid opportunities.
Through my blog and social media, I have built up a loyal and engaged following that has a genuine interest in Scottish travel. I only write about first-hand and personal experiences which has allowed me to build and maintain trust with my readers.
Over the years I have worked with businesses, brands and destinations of all sizes to help them reach their target audience or to achieve their marketing goals. Here are some ideas of ways we can work together and if you want to know what others have said about working with me, have a read below. Please note that creating marketing content for clients is my business and I have to prioritise paid opportunities.
- Digital Marketing Campaigns - I have worked on an extensive range of digital marketing campaigns for every size of business from global brands such as Barbour to small family businesses like Red Kite Campers. I specialise in creating bespoke campaigns with engaging written and visual content that my audience can connect with and this is the key to achieving successful results
- Destination Marketing Trips - I love helping local and regional destinations showcase their visitor experiences through my blog and/or social media. My audience are always looking for new Scottish travel inspiration and different places to explore. I also create bespoke Scotland travel itineraries and I'm constantly searching for quality places and attractions to include in my visitor recommendations
- Competition/Giveaways - I occasionally run competitions on my social media channels or in my monthly newsletter. If you have a product that you would like me to consider for a promotional giveaway, I would be delighted to hear from you
- Freelance Content Creation/Travel Writing - I have written a wide range of Scottish travel articles for online media and printed publications including Lonely Planet, The Scots Magazine, The Scottish Banner, The Independent, Scotland Now, loveEXPLORING, The Metro, Made In Scotland Magazine, VisitScotland, Scotrail and Calmac among others. I have a particular expertise in Scottish travel which allows me to write comprehensive and engaging articles on the subject
* Please note that I currently don't accept sponsored posts, I don't accept link requests and all paid for posts and reviews will be marked with a disclaimer*
This list is not exhaustive and I am always open to discussing appropriate partnerships with local businesses, event organisers, tourism agencies and brands that are relevant to a Scottish travel blog
WHAT OTHERS HAVE TO SAY ABOUT WORKING WITH SUSANNE
We enjoyed working with Susanne when we commissioned her to visit several of our members of Scotland's Best B&Bs in summer 2022. She took some great photos and compiled numerous blogs for her own website and our website. She publicised our B&Bs through her Facebook and Instagram accounts to reach a wider audience than ours, and featured us in her newsletters. In addition to being very professional, she was a pleasure to work with and very responsive to our emails. We would definitely recommend her services.
- Daniel Mackenzie-Winters, Scotland's Best B&Bs
We had the pleasure of hosting Susanne at Shepherd’s Loch Glamping, in our Otter Hobbit House for a couple of nights back at the start of May, with a view to increasing our visibility on social media and our online presence in general. We are delighted with the results. Through her posts and beautiful pictures of the local area, our following on Insta has particularly increased. She even mentioned us in one of her articles in the Daily Record, which was a bonus. Susanne is a consummate professional and absolutely delivers on her promises. I recommend her with confidence.
- Marguerite Haston, Shepherd's Loch Glamping, Aberdeenshire
Through my role in the ambitious West Coast Waters campaign for the Year of Coasts and Waters 2020 we commissioned Susanne to do a 9 day tour of the northern part of our territory – Skye, Wester Ross, Harris and Lewis – in September 2019. Susanne was a delight to work with immediately grasping what we are seeking to achieve through our campaign activity and also doing really robust research in planning her itinerary to ensure the whole experience was the best it could be in showcasing not just the well known qualities of this area but also the little gems along the roads less travelled. Susanne had real integrity in her writing and reviews which is evident in all her material.
It was a pleasure working with Susanne and I am 100% sure we will be working together again soon.
- Carron Tobin, Director, ruralDimensions
We were delighted to welcome Adventures Around Scotland to Aberdeen and Aberdeenshire twice in 2018, to experience our vibrant events, whilst also explore what our destination has to offer visitors. Susanne has been great to work with and has always produced high quality content for us, which we have been able to use across our campaigns. We appreciate the added-value Susanne has given by continuing to share our messages with her audiences“
– Julia Heys, Senior Marketing Executive, VisitAberdeenshire
“We found Susanne while looking for a knowledgeable and experienced outdoor enthusiast to test and give a thorough and honest review of our Vango F10 Erebus 3 tent. Our collaboration has been a brilliant experience, Susanne’s communication was top notch and we highly recommend her to anyone looking for an avid outdoor adventurer to review their kit.”
– Kathyrn Rob, Category Manager, Vango
"Susanne worked in collaboration with our brand to run an Instagram Competition as we are trying to reach wider markets within the Scottish outdoors. As Susanne travels around Scotland and has engaging followers she was a great match for us as a Scottish bag manufacturer.
The photography and written content on Instagram and promotion through Instagram stories was perfect for our brand and exactly what we were looking for at the start of our longer term ambassador relationship with Susanne. We gained a larger following and more engaged audience and look forward to working with her in the future"
- Amy Gair, The Montrose Bag Company
"On the last weekend of April we worked with Susanne Arbuckle from Adventures around Scotland and we are absolutely delighted with the results.
We run a new business specialising in luxury Campervan hire in central Scotland. Back in December we were in touch with Susanne and looking at some of her previous projects we were excited to work with her.
With staycation holidays on the increase, a popular asked question is ‘where to take a Campervan on a short break?’ and we made this was the basis for our campaign. Susanne did a loop around Skye which is so popular currently, exploring some lesser known hidden gems, which made her content really unique.
There was a massive spike in our google analytics graphs – web traffic up 400% as a result of the beautiful pictures on social media. Instagram, Twitter and Facebook all referring people to our site. We even got a last minute booking off the back of the marketing. Susanne also discussed her trip on the Visit Scotland Forum and we have secured back links with other similar companies as a result.
On return from her trip, Susanne has written an amazing blog about her time away in our Campervan and we have been sharing this on social media channels. Working with Susanne was really enjoyable - she’s an excellent communicator and has given our business a great boost to start the year off."
- Wendy Campbell, Owner Red Kite Campers
"Susanne from Adventures Around Scotland visited us in Dornoch for 3 days with the aim to focus on Dornoch as a dog friendly destination. She wrote us 3 fantastic blog posts which have been really popular with our social media followers (infact we have had more interaction on one of Susanne's posts than any other this year with 100 shares which is a record for us) as well as being very active on social media both during and after her visits. She is incredibly professional and yet very easy to get along with. I would highly recommend her services to anyone in the tourism business who is looking for a way to increase their online presence"
- Lucy Williams, Visit Dornoch
"Susanne came along on one of our whisky tours to Islay and the promotion and attention we received as a result of her blog has been fantastic. The added bonus of the multiple social media platforms that were used to share her tour experience in both words and pictures during the 4 day tour was also brilliant. I would have no hesitation in working with Adventures Around Scotland again in the future and can wholeheartedly recommend her"
- Will Stockham, Managing Director, Scottish Routes
“Susanne’s blog posts from our festival wonderfully relayed the atmosphere, the highlights and the buzz. She has raised our profile and spread the word about StAnza to a wider audience for the benefit of future StAnza festivals, and we’re delighted by this outcome.”
- Eleanor Livingstone, Festival Director, StAnza
If you would like discuss working with me to promote your business, destination of brand get in touch now - I'd love to hear from you!
